Annotated Bibliography
Kendall, Tina. FROM BINGE-WATCHING TO BINGE-SCROLLING: TIKTOK AND THE RHYTHMS OF #LOCKDOWNLIFE. Film Quarterly, vol. 75, no. 1, 2021, pp. 41–46. JSTOR, https://www.jstor.org/stable/48743742.
By discussing the cultural interruption within the technological space due to the COVID-19 pandemic in 2020, Kendall contributes directly as evidence in building out my background research while simultaneously introducing key concepts of where fast-paced editing styles really emerged. Through the isolation of the pandemic and the rise of fast media platforms including TikTok and even a bingeable Netflix, The source discusses how a broader cultural shift occurred and has maintained an overall difference in effect on overall media, just as I had suspected. I will be using this information mostly as initial background to help better set up the initial concepts as to why short form content would have the means to influence film and television editing styles. This scholarly article is authored by an Associate Professor of Film and Media as well as Educational and Social Sciences at Anglia Ruskin University giving the source value through credibility, and relates most heavily and similarly to the source by Jordan which discusses similar values of a “cultural shift” but more specifically through algorithms and content.
Montgomery, Bridgette. Digital Immigrants Raising Digital Natives: Social Media’s Influence on Youth’s Social,Emotional, and Behavioral Development from the Parent’s Perspective. 2022. Theses, Dissertations, and Final Projects. Millersville University of Pennsylvania, JSTOR, https://jstor.org/stable/community.39483145.
While Montgomery is less versed on the different styles of video editing and content, her view as a psychologist looking into attention spans and psychological effects of social media like TikTok builds on our fundamental understanding of why short form content has become so popular through it’s psychological effects including increased dopamine and decreased attention span. I plan to use this in my argument as to why short form content is bound to have an effect on other forms of video media as long-form content is being forced to confine to fast-paced styles in order to keep up with new psychological trends. Montgomery’s piece is a dissertation making her less credible than other sources. While further from editing than most of my other sources, I believe a psychological understanding is a useful and important building block for arguing the importance of short-form content in today’s age and creating content to fit within new psychological needs and expectations of how content is consumed.
Jordan, John M. The Rise of the Algorithms: How YouTube and TikTok Conquered the World. Penn State University Press, 2024. JSTOR, https://doi.org/10.5325/jj.13167857.
Jordan’s analysis into algorithms on social media platforms provides a greater insight into how editing factors into garnering attention and clicks to maximize total watch time and retain viewership in a short form-minded majority. He discusses how short few second hooks make for more engaging video introductions and that editing styles can be driven by data and statistical analysis to deduce what is popular and mass consumed. This source plays a great importance in establishing what current forms of short form editing look like and how they are maximized for shorter attention spans and faster gratification. This is essentially a groundwork that shows off the importance of speed and how editing choices can be studied and recreated to achieve success on social platforms to be expanded off of. This article is also importantly academic and scholarly, giving a main argument credibility, and building up what was discussed of psychological trends in people and how they can be applied and reconfigured to benefit the success of video.
Jin, Dal Yong. Cultural Production of Hallyu in the Digital Platform Era: Industry Perspectives. University of Michigan Press, 2025. JSTOR, https://doi.org/10.3998/mpub.14416305.
Jin discusses how short-form content is able to affect other industries of video in this source by determining that long-form content includes scenes and hooks made specifically for the purpose of promotion and sharing on social media. While creating movies and TV with the thought of clippable moments in mind is nothing new as trailers and advertisements have used them for years, the ideas of “drops” and making easily understandable storylines and visual cues with the intention of being edited down specifically to be consumed on social media poses ways in which social media trends and markets can be manipulated from a marketing perspective in order to achieve greater market success. This scholarly source is credible in nature and bolstered by its industry interviews, building once again upon the previous source by Jordan of using statistical analyzed trends to the benefit of marketing.
Coppa, Francesca. “Re/Evolutions: Vidding Culture(s) Online.” Vidding: A History, University of Michigan Press, 2022, pp. 173–214. JSTOR, http://www.jstor.org/stable/10.3998/mpub.10069132.11.
The concept of vidding, something I'm learning means the clipping down of other media into short for content, provides a greater insight into the specification of new media styles discussed in my paper. This is a direct example of a new way in which pre-existing media is being edited down to fit the new standards of a world revolving around short form content and fast-paced media. This source will be used as a key example of new editing as well as pose the possibility of future long-form media being edited in similar formats to cater to this type of editing, and Coppa’s expertise and knowledge in the online culture or remixing content will help to confront what is remixed as popular in the modern age of video. Coppa is an American scholar, adding credibility to her work and importantly weight to her new definition and concepts. Compared to the other sources, this is a deeper dive into specific editing styles which can be used as a new normal for predicting or inciting what styles and content is actually becoming popular and being targeted as material to fit within a short form market.
Liu, X. “Video Content Marketing: The Making of Clips.” Journal of Marketing Communications, vol. 24, no. 1, 2018, pp. 27–45. JSTOR, https://www.jstor.org/stable/44878197.
Liu’s reinforcement of ideas previously stated in relation to clipping, vidding, and marketing through short-form content rounds out many of the ideas proposed by the other sources about content becoming shorter with a visual and story-driven hook at the beginning of the video. More specific in its reasoning, this is a main source of knowledge on modern editing techniques used, including fast jump cuts, simply resolved narrative, and hooks. “Modular” videos are essential in allowing media editors to shape content into multiple forms and splice content into cuts that mirror whatever the modern landscape of media is, even if that means vidding a TV episode for social media. This source is credible as Liu is a peer-reviewed scholar. The point of this source will be used to explore techniques but also help solve the research question in proposing that the solution is partially marketing and advertising based, or that understanding current advertising and researchable trends is key to establishing a style and successful edit of the content.