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short form campaign

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introduction
As part of project 3, I created a short form campaign centered around addressing short form users by meeting them where they are: Instagram. I began with a video simply stating my call-to-action, outlining why and how they are being targeted by editing techniques and detailing my plan to describe how they may be effectively recognized and critically evaluated.

'vidding'
One of the concepts which I discuss in project 1 is 'vidding', an editing technique which remixes or repurposes a form of video in a different way. In this short I describe this editing technique, it's use within short form platforms, and the issues that is poses, leaving viewers with the tools necessary to evaluate the worthiness of the content to themselves.

discussion artifact
This video was created as part of a discussion post in which students were assigned a topic to discuss via video. In discussing the importance and meaning of Discourse Community Identity, I learned more fluently how to describe aspects of tone, audience, and even my own topic while maintaining professional pathos.

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